We’re All in This Together
GEORGIA BUSINESSES REDEFINE "COMMUNITY" IN THE WAKE OF COVID-19
Darren Miller | Georgia Oak Partners | April 23, 2020
A NEW MEANING FOR GEORGIA BUSINESS
The pandemic has hit nearly every business in the state of Georgia in some way. Yet, despite their hardship, we’re finding many of those same businesses are at the forefront of relief efforts by donating time, money, resources and, in some cases, reinventing themselves to make products, including lifesaving equipment, to aid in coronavirus relief.
Other companies are donating food to those in need, providing recovery or rehabilitation services, working to combat fraud and misinformation and even offering free software and teaching materials to those working and studying from home. As a whole, business owners are taking inventory of their skills and retooling to survive or make a difference, while demonstrating good corporate citizenship.
RETHINKING BUSINESS AS USUAL
CULTIVATING CORPORATE CULTURE
When the COVID-19 pandemic is behind us and employees return to work, they’ll be walking into a completely different world with different rules. Coronavirus, it turns out, could be the biggest catalyst for business transformation and business owners need to be ready with the understanding that it may not be “business as usual.” Simply put, the pandemic scare may have shown us a better way to work.
While we won’t know the full impact the pandemic is having on the workplace for months to come, experts have summarized a few soft predictions including the likelihood that employers will strive to expand employee support placing greater emphasis on employee wellbeing from a holistic perspective – physical, emotional and mental wellbeing. Companies will cultivate a stronger corporate culture with enhanced employee engagement, inclusion and connection. Unity among employees will be strengthened and fostered, and managers will adopt new respect for life’s demands and be open to flexible work-from-home schedules.
We may worry about the future; however, it is an optimistic time for businesses. In the wake of hardship, we’re learning hard lessons and adapting to make our businesses and our workforce stronger and more resilient. We’re shifting our philosophy from “me” to “we” with a greater emphasis on community engagement, social responsibility and our ability to profoundly impact the lives of our employees, other businesses and citizens in our local communities. It’s a positive and uplifting wave moving across Georgia, the nation and our world.
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