Tony White

Tony White has over 25 years of experience in the home improvement industry in assembling and leading high performing teams, strategic planning and resource allocation, services design and implementation, and growth by all definitions (start ups, M&A roll ups, and turnaround). 

Tony has successfully led both large organizations and private equity-backed companies into their next phase of growth. Tony’s career began at The Home Depot, where he held various executive positions and senior roles in the Services division over his 13-year tenure. By establishing a clear strategy and organizational structure, he led the transformation of the home installation division into a $3 billion business.

Following Home Depot, Tony was brought on as CEO and Managing Director of USIG, a renovation business in the kitchen, bath and flooring space. Tony led the organization from a small regional flooring company to one of the largest in The Home Depot’s network, completing 150,000+ flooring installations annually and growing the business from ~$16 million to $100+ million in revenue.

During his time at USIG, Tony also acted as the COO of 3 Day Blinds. Tony led a business rebrand that aligned to customer aspirations, rationalized product offerings, consolidated manufacturing, and created a new team for product innovation and development. He transitioned the business to a shop-at-home business model, growing the design team from 45 to 450 consultants.

Tony has extensive private equity experience and has worked in various capacities for HIG, Roark, Golden Gate Capital, Rosewood, and others. Today, he serves on the board of directors of 50Floors, an AEA Investors portfolio company. He also serves as an Operating Advisor for Percheron Capital, a San Francisco-based private equity firm focused on essential services. Tony remains an investor and retired co-founder for SageHome, a Cairngorm Capital funded business focused on residential services for the growing aging-in-place market.

With Georgia Oak, Tony currently serves on the board of directors of Artisan Custom Closets.